FinTech Thought Leadership Wireframes
PROJECT
A well-known FinTech company S&P Capital IQ (now S&P Global Market Intelligence) wanted to focus more on their thought leadership and industry events. Our task was how to determine what content was needed, where, how the user would be using this information and what was most important to the user.
BREAKDOWN
There was a lot of content we had to include: blog posts, press releases, news articles, events and more. How we organized these categories and their hierarchy was the dilemma. We had end users who were interested in each type of content, so we wanted to make sure we had the flexibility of highlighting each and not being stuck always focusing on one single type.
Our current Press Release area was a bit out of hand—releases came out often—so adding an accordion functionality to the list divided by month helped organize this usually very long list.